// About us

Two founders. One does the math.
One decodes the mind.

Two operators who've collectively managed $100M+ in ad spend, scaled 50+ DTC brands, and served YC-backed companies. We built the tools we wished existed.

KA

Kris Arapov

Growth Marketer & Founder, KA Digital

Kris has helped 50+ DTC brands scale past $100K/mo. He's the systems architect — Meta ads, Google ads, quiz funnel architecture, AI-enabled testing, and fractional CMO services. The guy who turns chaos into repeatable growth.

Key results: >500% scaling in ad spend while maintaining ROAS (Kiwi Biosciences, YC S21). Scaled a brand from zero to 7 figures in revenue over 3 years. Built a SaaS from $0 to $210K MRR using a quiz funnel with 42-52% trial conversion rates. Reduced CAC by 30%+ through quiz funnel segmentation.

Services range from $500 strategy calls to $15K/mo growth partnerships. He's trained teams at agencies like Catalys and Adcrate across Meta, Google, and creative strategy.

Meta Ads Google Ads Quiz Funnels AI-Enabled Marketing Fractional CMO Funnel Architecture
AP

Aleksandar Pecev

Growth & Messaging Consultant, AP Solutions

Aleks was Head of Performance at Adcrate for 2.5+ years, where he built systems and processes that made their team "significantly more efficient" and led the performance team to consistently improve client results. He's the creative psychologist — behavioral science, messaging-market alignment, and psychology-driven creative strategy.

He created the P.E.C.E.V. messaging diagnostic framework — a five-layer system that diagnoses why DTC brands plateau at $30K-$50K/month. Primary Desire, Existing Beliefs, Category Positioning, Emotional Drivers, Value Perception. If any layer is misaligned, acquisition stops compounding.

Kris says it best: "When 7-8 figure brands need profitable scale, not vanity metrics, I want Aleks on my team. He doesn't guess what customers want — he knows the behavioral science behind when and why they buy. Most marketers show me decks full of theory. Aleks shows me creatives that triple performance."

Behavioral Science Creative Direction Messaging Alignment Meta Ads Google Ads TikTok Ads P.E.C.E.V. Framework
// Together

What happens when strategy meets psychology.

4+ Shared Clients

Including YC-backed companies like Kiwi Biosciences (S21) and Mindset Health (S19). Not just business partners — battle-tested collaborators who've been in the same ad accounts, solving the same problems.

$100M+ Combined Ad Spend

Across DTC, SaaS, health & wellness, fashion, and tech. The patterns in our products weren't hypothesized — they were extracted from campaigns that ran real budgets on real platforms.

Complete Growth System

Kris builds the growth architecture — media buying, funnel optimization, AI-enabled testing, scaling systems. Aleks builds the creative engine — messaging alignment, hook psychology, visual strategy, creative direction. Together, nothing falls through the cracks.

// The story

Why we built this.

We didn't start AdHookVault to sell products. We started it because we were frustrated.

Every "creative resource" we found was either a bloated course full of theory nobody could deploy, or a swipe file that stripped all the context out of good ads and turned them into useless screenshots.

Meanwhile, we were sitting on years of data from managing real ad spend — patterns that worked across industries, hook structures that consistently outperformed, creative formats that amplified specific psychological triggers.

So we built the tools we wished existed.

The Creative Intelligence System started as Kris's internal document — a spreadsheet, then a database, then a full system with search, filters, and psychological tagging. 543 hooks, each with its behavioral science explanation. When we showed it to other marketers, the reaction was always the same: "Where has this been?"

The Content Matrix came from Aleks's realization that having hooks is great — but knowing how to engineer your own is better. So he codified his creative process into the 6-layer framework. Audience psychology, hook engineering, the Hook Doctor diagnostic, tone matching, visual strategy, and metrics analysis.

That's the whole story. Tools from operators, for operators.

// See the work

Want to see what we've built?

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