// Products

The toolkit.

No courses. No fluff. Structured creative intelligence tools built from $100M+ in real ad spend — deployed by 50+ DTC brands, YC-backed companies, and agency teams.

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Creative Intelligence System

543 hooks from $100M+ in ad spend. 5 filter dimensions — traffic type, awareness stage, emotional trigger, angle category, tone. 36 creative formats. Each tagged with the psychology that makes it work.

Content Matrix

The 6-layer ad psychology framework. Map audience psychology, engineer hooks with proven templates, diagnose weak hooks with the 4-factor Hook Doctor, match tone to awareness stage, and read metrics like a diagnostic. Build creatives that compound.

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