Creative Intelligence System
543 hooks from $100M+ in ad spend. 5 filter dimensions. 36 creative formats. Each hook tagged with its psychology — not just what works, but why.
What's inside the system.
543 Proven Hooks
Each hook includes a fill-in-the-blank template, traffic type (cold or warm), awareness stage, emotional trigger, a behavioral science explanation of why it works, angle category, and tone. Not random screenshots — structured, deployable infrastructure.
Smart Filter System
Find the right hook in seconds. 5 filter dimensions: traffic type (cold/warm), awareness stage (unaware → product aware), emotional trigger (22+ categories including Authority, Fear, Curiosity, FOMO, Relief, Shock), angle category (40+ categories), and tone (17 types). Plus keyword search across every template.
36 Creative Formats
17 static formats (Social Proof, Before & After, Us vs Them, Carousel, Feature Pointer, and more) + 19 video formats (Founder's Story, UGC Testimonial, Greenscreen, POV, GRWM, and more). Each format includes a description and a curated swipe board with real examples.
Psychology Explained
Every hook has a behavioral science explanation — not just "use this" but "here's why the audience's brain responds to it." Authority hooks establish credibility. Fear hooks activate loss aversion. Curiosity hooks open information gaps that demand closure. Know which lever you're pulling.
22+ Emotional Trigger Categories
Every hook is tagged by the emotional lever it pulls: Authority, Curiosity, Fear, FOMO, Relief, Shock, Belonging, Desire, Trust, and 13+ more. Filter by trigger to match your audience's psychology. Cold traffic responds to curiosity and social proof. Warm traffic responds to urgency and exclusivity. Know which lever to pull before you write a word.
Visual Prompting Guide Coming Soon
Step-by-step prompting frameworks, copy-paste prompt templates for different ad formats, real examples from $100M+ campaigns, and AI tool recommendations. Turn any hook into a production-ready creative with systematic prompts.
Built for people who spend real money on ads.
Media Buyers
You're managing budgets and need fresh creative angles that actually perform. Stop guessing which hooks to test — filter by traffic type, awareness stage, and emotional trigger to find proven patterns instantly.
Creative Strategists
You brief creative teams and need a structured library of proven patterns. This replaces your messy swipe file with a searchable system organized by psychology, not aesthetics.
DTC Founders
You're tired of agencies producing generic creative and guessing what works. Use this to understand what actually drives performance — and hold your team accountable to proven frameworks.
Agency Teams
You serve multiple clients and need creative that works across industries. 543 hooks across 40+ angle categories means you'll never start from a blank page again.
Let's be clear.
- Not a course. There's no 47-module video series. It's a tool. Open it, search, find what you need, deploy it.
- Not a generic swipe file. Swipe files store what worked but strip away why it worked. Every hook here has its psychology explained — the emotional trigger, the awareness stage, the behavioral science behind it.
- Not AI-generated slop. Every hook was manually extracted and analyzed from real campaigns with real spend behind them. $100M+ worth.
- Not theory. Zero academic frameworks. Everything here was tested with real money on real platforms by operators who've scaled 50+ brands.
Built by the same team that delivered these results.
“We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise.”
“Kris was super impressive marketer and strategic thinker who was both strong on the tools and the creative ideation.”
543 hooks. 36 formats. 5 filter dimensions.
One search bar. Zero guessing.
One-time purchase. Instant access. No subscription.
Buy Now — $67 Get instant access